Digital Photography and Imaging: Week 7

5/5/2025 - 10/5/2025 (Week 6)

Alicia Lo Yann Wei (0357917)

Digital Photography and Imaging / Bachelor of Mass Communications in Digital Media Production (Hons)

W7: PRACTICAL: PROJECT 2B 

1.0 INSTRUCTION

2.0 LECTURE

2.1 W7: Colour Theory

• Color theory combines science and art to understand how colors work.
• CMYK (cyan, magenta, yellow, black) is used in printing, while RGB (red, green, blue) is for screens.
• RGB adds light to create color; CMYK subtracts it using ink.
• Hue is the base color. Add black for a shade, white for a tint, and gray for a tone.
• Color harmony means arranging colors in a visually pleasing way.
• Monochromatic schemes are simple and safe.
• Complementary colors contrast strongly; analogous colors sit side by side and blend well.
• Triadic schemes use three evenly spaced colors for a vibrant look.
• Warm colors (red, yellow, orange) bring energy and alertness.
• Cool colors (blue, green, purple) feel calm but can express sadness or creativity.
• Black adds elegance and power. White feels clean, pure, and versatile.

3.0 EXERCISES

3.1 Task Assigned 

This week, I’ll be picking one of the themes that provided in the competition itself. I chose "City Inspiration: Beauty - The Scenery of Hometown" as my theme because it speaks to something deeply personal. For me, the beauty of a hometown isn’t just in its skyline or landmarks, but in the way it quietly shapes who we are.

3.2 Sketches

I’ll begin by sketching out my idea, either with a pencil or on my iPad.

Fig 3.2.1 Handrawing Sketch

Once I’ve got that rough layout, I’ll bring it into Illustrator and start shaping it into a proper digital sketch. I can bring in photos or image elements to help tell the story or highlight the message.

Fig 3.2.2 Digital Sketch

3.2 Summary of my Design Concept

Theme: City Inspiration: Beauty - The Scenery of Hometown
Category:  Magic Lock Screen (Square & Vertical poster only)
Title: Rooted in Time, Inspired by Home

A girl takes a step forward, but her heart lingers. In front of her, a giant clock appears, not ticking loudly, but gently reminding her of the time she’s spent growing up.

Around the clock, the city she knows unfolds—buildings she’s walked past a hundred times. Malaysian banknotes float in the air like the everyday things that made her feel safe and seen, while hornbills glide past as if carrying pieces of her childhood with them. The mountains and clouds behind her don’t feel far—they feel like the quiet corners of home that still live inside her.

This piece isn’t about a place left behind. It’s about how deeply a hometown lives in us—how its beauty, in all its small details, follows us into every step we take next.

4.0 FEEDBACK

There's no feedback this week.

5.0 REFLECTION

This project ended up meaning a lot more to me than I expected. At first, I just thought of it as a design task, but as I started putting everything together, it really made me think about my own connection to home. Sketching myself, choosing the landmarks, and arranging the clock felt like I was piecing together parts of my own story. Every element I added reminded me of little things I’ve seen or felt growing up in Malaysia. I think what surprised me most was how emotional it became. I didn’t realise how much my hometown shaped me until I tried to visualise it.