Digital Photography and Imaging: Week 12
2/6/2025 - 29/6/2025 (Week 12)
Alicia Lo Yann Wei (0357917)
Digital Photography and Imaging / Bachelor of Mass Communications in Digital Media Production (Hons)
W12: PROJECT 4: SELF-TITLED (EXECUTION AND POST PRODUCTION)
1.0 INSTRUCTION
2.0 LECTURE
Consultation Week.
3.0 EXERCISES
3.1 Task Assigned
Execution and Post-Production
In this stage, I imported my final poster design into After Effects to begin the motion design process. Using composition techniques rooted in both digital photography and graphic design, I enhanced the visual storytelling by carefully layering elements, adjusting timing, and applying motion to guide the viewer’s eye. Through experimenting with movement and transitions, I was able to reinforce the mood and message of the original poster while exploring the creative possibilities of animated composition.
3.2 FINAL POSTER AND STATEMENT
TITLE:
Rooted in Time, Inspired by Home
ARTIST STATEMENT:
I imagine a surreal and symbolic journey through Malaysia, where the city becomes a personal universe. A girl takes a glimpse of a giant clock, representing time and growth, toward a circular world made of iconic landmarks. Surrounding her are flying hornbills and Malaysian Ringgit notes, symbolizing national pride, freedom, and ambition. The dreamy clouds and swirling light trails create a sense of motion and inspiration. This concept reflects how the beauty of one’s hometown fuels personal progress and creative identity.
Fig 3.2.1 Final Poster
3.3 PROGRESSION
To begin the animation process, I imported my layered Photoshop file into After Effects. I started by isolating the background layer to prevent it from interfering with the movement of foreground elements.
Fig 3.3.1 Background Layer
I isolated a few layers to keep the composition organized and to avoid any confusion during the animation process. One of the key isolations was the buildings surrounding the circular object, as I did not plan to animate them.
Fig 3.3.2 Buildings Layer
The next element I isolated was the people, clock and the "road"(circular object), which were already grouped into a composition in Photoshop before being imported into After Effects.
Fig 3.3.3 People, Buildings and Road Layers
4.0 FEEDBACK
Mr. Fauzi suggested that we start animating in the square format first, and then resize it to the vertical format later. This approach made the workflow more manageable, as the square size allowed for easier control and alignment of visual elements during the animation process. Once everything was in place and functioning smoothly, converting it to the vertical format became much more straightforward.
5.0 REFLECTION
At first, working with Adobe After Effects felt overwhelming. Although Mr. Fauzi had guided us through using Photoshop for simple animation, transitioning into After Effects was a big step for me. I was eager to improve not just my animation skills, but also to dive deeper into graphic design. To bridge the gap, I turned to YouTube tutorials and spent time exploring different tools and techniques on my own. Gradually, things started to click, and I became much more confident and comfortable using the software.
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